Entertaiment is a form of passive activity which can provide pleasure, distraction or amusement. It requires a consumer activity and can take the form of movies, concerts, games, sports, recreational activities or social gatherings. According to Oliver and Barttsch (2011) entertainment can be defined as a concept which can be understood objectively, encompasses communication between text and audience from an external stimulus, offers pleasure, involves the existence of an audience and occurs in a passive form.

Entertaining activities also relieve stress by distracting people from their daily worries, and they may cause the body to release endorphins, a chemical which can reduce pain and promote happiness.